Marketing & Social Media
Email Marketing • Web-based Marketing • Search Engine Optimization • Keywords • Copy Writing
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ps. Resources with a “diamond” are ones we personally use and highly recommend!
🔸 used by Kelly 🔹 used by Marlo
Email Marketing
MAILCHIMP 🔹🔸
Email Marketing (Free and Subscription)
Online platform to build email audiences, create custom templates and email campaigns, and track activity and insights.
FLODESK 🔹🔸
Email Marketing (Subscription)
An intuitive email builder with beautiful responsive designs, function to convert, and powerful insights. Built for creators, by creators.
CLICK FUNNELS
Email Marketing/Sales (Subscription)
Built for funnel marketing, clickFunnels is a great all-in-one solution for creating targeted landing pages, automated emails, and converting visitors into leads. This is for someone really looking to sell their product or service on a targeted level.
CONVERTKIT
Email Marketing/Sales (Subscription)
ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.
BATCH
Email Campaign (Free & Subscription)
The most comprehensive push notifications marketing platform. A fully fledged mobile engagement platform to execute CRM tactics over iOS, Android & mobile websites. Campaign creation made easy.
SQUARESPACE 🔹🔸
Email Marketing (Subscription)
Squarespace Email Campaigns is an add-on feature that you can use to send branded marketing email campaigns directly from your website. The plan you choose sets how many campaigns you can send per month, and what features are available.
CAMPAIGN MONITOR
Email Marketing (Free & Subscription)
Powerful email builder with professionally-designed templates. Choose from hundreds of professionally-designed templates and drag-and-drop to put your email together in moments. Drive urgency using a countdown timer, and customize every visual aspect for a completely branded email campaign that looks great on any device.
EXIT INTELLIGENCE
Email Marketing (Subscription)
Customized web pop-up experiences to convert visitors into new email subscribers. Once setup, you'll have full visibility from your dashboard. Also send events to Google Analytics, and can sync with any other analytical platform.
HUBSPOT
Email Marketing (Free & Subscription)
An all-in-one inbound marketing software to build landing pages, turn leads into customers, and track interactions and reports. Other features include blog, SEO, Ad tracking, Social Media Management and education.
DEADLINE FUNNEL
Email Marketing (Subscription)
A tool that increases conversions for digital marketers by using personalized deadlines, which help generate more sales and business growth. Allows you to create a funnel timer to encourage potential customers to take action now.
CLEAR BIT
Email Marketing (Subscription)
Marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.
SENDGRID
Email Delivery (Free & Subscription)
Cloud-based service that assists businesses with email delivery. The service manages various types of email including shipping notifications, friend requests, sign-up confirmations, and email newsletters.
SEND IN BLUE
Email Delivery (Free & Subscription)
Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. Create landing pages, sign-up forms and Facebook ads.
MAILTRACK
Email Tracker for Gmail (Free)
Great to know when important emails are being delivered and read. Real-time notifications and link tracking. Works in Chrome. Real-Time Notifications. Free & Unlimited.
Web-based Marketing
UNBOUNCE 🇨🇦
Custom Landing Pages (Free & Subscription)
Canadian software company (Vancouver, BC.). Creates custom landing pages —no coding required. Get the highest-converting campaigns possible with Conversion Intelligence™, and the latest AI feature, Smart Traffic.
SUMO LIST
List Builder Tool (Free & Subscription)
Converts one-time visitors into lifelong readers and customers. Create professional-looking pop-ups that appear on clicks, timers and before people leave! With advanced drag-and-drop functionality, this is the most advanced (yet easiest to use) email capture tool on the internet.
PORTENT
Blog Topic Tool (Free)
Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level.
DRIFT
Website Chatbot (Free & Subscription)
Converts inbound prospects into qualified leads by routing them through playbooks on a chatbot. Playbooks act like a script to take website visitors through a conversation via a chatbot. The chatbot quickly identifies the prospect's needs, and then connects them to a human.
QURIOBOT
Website Chatbot (Free & Subscription)
A customizable conversational marketing chat bot platform to help answer questions on your site in any language. Ask for feedback, automate customer service and use it as your campaign landing page.
TOOLTIP
Website Chatbot (Subscription)
Onboard new users, educate customers and run in-product marketing with ease. Multiple layouts including pop-up, banner, notification, hot spot, and more.
HUBSPOT BLOG GENERATOR
Blog Topic Tool (Free)
Fill in three fields with topics you’d like to write about and this blog topic generator will provide a week’s worth of blog titles within seconds.
GOOGLE TRENDS
Topic Trend Tool (Free)
Analyzes the popularity of top search queries in Google Search across various regions and languages. Explore what the world is searching. Latest Stories and Insights. Explore how Google data can be used to tell stories.
HUBSPOT WEBSITE GRADER
Website Analyzer (Free)
Receive a full report on how your marketing efforts are going. Just add your website address to the form and a report is generated in seconds. This tools gives you a score for social media blogging, SEO, lead generation, mobile.
GOOGLE PAGESPEED
Website Speed Analyzer (Free)
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
GOOGLE ANALYTICS 🔹🔸
Website Analytics (Free)
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
GOOGLE ADS 🔹
Digital Ads (Subscription)
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Google is offering $340 million in ad credits to small- and medium-sized businesses around the world.
Search Engine Optimization
Keywords Planner
Choose the right keywords. The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Alerts
Set alerts and monitor the web for interesting new content related to topics of your choosing.
Search Console 🔹🔸
Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search.
PageSpeed
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
Trends
Explore what the world is searching and keep up with the latest trending searches. Explore how Google data can be used to tell stories.
Webmaster Tools 🔹
Bings
Get your site's performance data, take advantage of free SEO tools and analyse insights to improve your page rankings on Bing search results.
Broken Link Checker
Free Tool
Scans webpages for dead hyperlinks. Can analyze unlimited number of pages. Useful for SEO optimization. Checks both internal (local) and external (outbound) URLs and finds which are stale.
HotJar 🔹
Behaviour Analytics Tool (Free)
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site
JPEG Mini 🔹
Image Compressor (Free)
Get the smallest image file size without compromising quality or changing your workflow. You can upload Hi-Res photos faster, save tons of hard drive space, improve customer viewing experience and make your website faster.
Tiny PNG
Image Compressor (Free)
Smart lossy compression techniques to reduce the file size of your PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size!
Ubbersuggest
SEO Tool (Free)
A free online tool which will help you generate keyword ideas to improve and expand your content marketing strategy. Whether you're writing blog posts or trying to emulate your competitor's success, UberSuggest has the tools to help you on your way.
Bitly
Link Generator (Free)
Free URL shortener to create perfect URLs for your business. Bitly helps you create and share branded links with custom domains at scale.
Answer the public
Search Trends (3 Free Searches a Day)
Search the trends for your key words and topics. Get instant, raw search insights, direct from the minds of your customers.
Social Media
CANVA
Design Tool (Free & Subscription)
For people and teams wanting to design absolutely anything, from logos and social media content to documents, prints and more. Tons of free templates, photos and fonts to bring your vision to life.
SOCIAL MOTION 🔹
Stock Video for Social Media
The first all-vertical video library created for social feeds. Curated collections of beautiful royalty-free content designed to boost your engagement, elevate your brand, and make you look good.
PLANOLY 🔸
Social Media Planner
Allows you to plan out what you want to post visually, schedule posts in advance to auto-post to Instagram, Facebook, and Twitter.
LATER 🔸
Social Media Planner (Free & Subscription)
Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business.
PLANN
Social Media Planner (Free & Subscription)
Plann is your all-in-one auto-scheduler, social strategist, designer and content calendar. It allows you to shuffle your IG tiles and plan out your feed visually.
TAILWIND 🔹🔸
Social Media (Pinterest)
Scheduling tool for Pinterest and Instagram. plan out pins and schedule future pins to increase likes and re-pins and drive traffic to your site.
LINKTREE🔹🔸
Social Tool (Free & Subscription)
Online link creator that allows you to direct your audience to the exact info they are looking for with 1 click.
NOUN PROJECT 🔸
Icon Graphic (Free)
Full catalog of icons and symbols that are created and uploaded by designers around the world.
VSCO
Mobile App
VSCO is a creative channel. We build creative tools, spaces, and connections driven by self-expression.
Flick
Instagram Hashtag Tool
Find, manage and analyze Instagram hashtags with Flick. Grow your account, business or influence by reaching new audiences on Instagram. 7-day free trial.
Hashatit
Hashtag Search Tool
A social search engine that searches Hashtags ( # ) on today's most popular social media websites like facebook, twitter, instagram and pinterest. ... To begin, enter the word or an unspaced hashtag (#) phrase in the search box.
Your Social Team
Instagram Templates
The only templates for Instagram with a built-in strategy. Canva graphic templates for Instagram and captions templates professionally designed to grow organic engagement! Just customize, plug & play - a great way to create content that performs and save time.
Unfold🔸
Instagram Story Templates (Some Free)
A story editor that offers 300+ award-winning Instagram story templates. Create beautiful collage layouts for Instagram Stories with our easy-to-use designs, fonts and tools to take your content to the next level.
Social Media Calendar
Social Media Templates by Industry
Grown from simple calendar spreadsheets to your essential partner with Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Products help you streamline your social media strategy and content creation so you can set yourself up for more sales and success. Pre-made content plans, ready-made templates, and digital marketing education.
hootsuite
Social Media Planner
Hootsuite is a social media management platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.
falcon.io
Social Media Planner
Your All-in-One Social Media Management Platform. Manage your social content, engage with customers, benchmark your performance and more—all from a single platform.
Halcyon Hive Pinterest Challenge🔸
Pinterest Training (Free)
learn how to set up and optimize your pinterest account in 3 days. Free 3-Day E-Course that breaks it down into manageable, bite-sized actions each day.
Copy Writing
Copy.ai 🔹
Copy Writing Tool (Free)
An AI-powered content writing tool that claims to help people write better content. They bill themselves as an “automated creativity tool” that can be used to “generate marketing copy”.